Ensuring that you have a high-speed, highly reliable digital connection to the world is crucial for today’s technology leaders. Business professionals are now accustomed to near-instant access to the information and platforms that they need and are increasingly...
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Top Questions CFOs Have Regarding Backup & Business Continuity
If your organization is large enough to have a CFO, it surely has some kind of backup and business continuity plan in place. Do you understand how this system works? More importantly, is the system your business has in place actually sufficient to protect you in the...
Is The CFO Today’s Technology Champion?
It’s always been important for the C-suite to understand the cost benefits and value associated with technology projects, but today’s complex infrastructure needs are requiring greater levels of input from financial executives, in particular. Technology spends are...
What Role Must The CMO Play In Technology Decisions?
The role of the CMO has been evolving at a rapid pace in recent years due to the constant addition of new marketing technologies or martech. You only have to compare the tech budgets of marketing departments today to those five years ago to see a drastic increase in...
Pick the Perfect Meeting Location Using Outlook Mobile
Microsoft’s Office suite makes it easy to schedule meetings, reserving the right room and inviting all the right people. Many people think they can only use these powerful features from their office computer, because Exchange calendar integration in iOS doesn’t...
5 Crucial Elements to Training Your Employees in Optimal Cyber Security
Cyber attackers are highly motivated to obtain or corrupt your company’s data. But whether their motivation is to steal your funds outright, hold your data for ransom, practice espionage, or simply disrupt your business, most hackers cannot access your network without...
Can Your IT Company Handle Your Business Growth?
A healthy, growing business is almost always a good thing. Still, expansion brings with it certain responsibilities on your part. If your business is growing quite quickly, it’s important to understand that large changes or adjustments may need to be made. This could...
Critical Update From Microsoft: Remote Desktop Services
Impacted Systems: Windows Server 2003 Windows XP Windows7 Windows Server 2008 Nonimpacted Systems: Windows 10 Windows Server 2016 Windows Server 2019 If you are still using Windows Server 2003 or XP, Windows 7, Windows 2008 R2, or Windows 2008 you could be in trouble....
The CFO’s Guide to Smart Investing in Information Technology
Opportunities to spend on tech are endless these days. But your budget isn’t endless. Your company needs to invest in technology, but you need to do it in a way that’s smart and strategic. Check out our CFO’s guide to smart investing in information technology. We’ll...
What Is PII, Non-PII, and Personal Data?
Data security becomes more important with each passing year. It’s important to have a good understanding of the terms that both governments and the information security industry use. Understanding these terms will help you lead your organization to comply with today’s...
Do Businesses Really Need A CHRO?
Human capital is one of the most important business assets and also one of the most elusive. Today’s employees are staying only an average of around 4 years, far different than years past when people regularly stayed with the same company for over a decade. Job...
Evaluating Digital Transformation Efforts
Today’s businesses are nearly all in a period of transition. If you aren’t old enough to have lived it, all you need to do is stream a few episodes of just about any ’90s sitcom to realize that business has changed at an overwhelming pace since then. This change...
Will LinkedIn Phishing Threats Defeat The Popular Business Social Media Platform?
The career-centered social media network LinkedIn is the latest victim of phishing efforts on the part of cybercriminals—demonstrating that no organization, no matter how big, is immune to such threats. The phishing attacks are tailored to what LinkedIn users are most...
Happy Mother’s Day!
May 12th is Mother’s Day – what are your plans to mark the occasion? Flowers? A special meal? A day out with the kids? Whatever your plans are, take some time this Sunday to celebrate all of the mothers in your life, not just your own. And if this is your day? The...
Malware attack hits US accounting firms
A major accounting software and cloud services company has been hit by malware, affecting their many clients across the US. Wolters Kluwer, a major provider of tax accounting software and cloud services, has been hit by malware. The many financial software services...
How Tech Is Changing The CEO’s Job Description
For CEOs, digital transformation has changed the game. CEOs today need new approaches to leadership, planning and vision. Otherwise, they risk leaving themselves and their companies falling behind in the wake of rapidly changing technologies. The last decade has seen...
What Is Open Source Software?
For today’s tech blog we’re going to discuss open source software. What is it, and how is it different from other types of software? In simple terms, open source software is a term for any program whose source code has been publicly released, allowing for others to...
Should CMOs and CIOs Partner On Strategic Information Technology?
For as long as the roles of CMO and CIO have existed, their work has rarely overlapped. CMOs focused on the company’s marketing efforts while CIOs stuck to the technology side of the business. But in today’s digital world, the hard lines that once separated marketing...
Can You Legally and Ethically Monitor Your Employee’s Online Activities?
Monitoring employee behavior is nothing new, as supervisors have been stalking their staff for generations. What has changed is the degree to which employee behavior is transparent in the workplace, with sophisticated monitoring solutions in play one could argue that...
The CFOs Guide To Evaluating Information Technology
Evaluating information technology can be a challenging aspect of the CFO role. Your organization is likely inundated with requests for new IT features, and understanding the true value of many of them requires technical knowledge you may not have. The spending...
Hiring Tech: 2019 CEOs Tech Hiring Guide
As your business operations evolve and expand, you’ll likely reach a critical point in your company’s growth where the tasks required will outnumber the staff you have available. Deciding to outsource work might be a difficult decision, partly because of budgeting and...
Microsoft Accounts Targeted For Months, Hackers Serve A Security Reminder
Microsoft began notifying Outlook.com users of a 2019 security breach that occurred between January 1st and March 28th. Hackers were unintentionally given unauthorized access to some accounts, where they were then able to view subject lines, email addresses, and...
Essential List of Cybersecurity Terms to Know in 2019
As the digital community continues to expand to include more individuals and more devices, enforcing cybersecurity becomes more complicated. The number of opportunities and vulnerabilities for hackers to leverage is continuously growing; it is imperative for...
Happy Administrative Professionals Day!
April 24th is Administrative Professionals Day, which is an occasion worth celebrating. No office can function without hardworking and dedicated administrative staff, so why not take this as an opportunity to remind them how much you value them? Treat your...
CFO Tech Blog: How To Become The Tech Savvy CFO
More than ever, today’s CFOs are expected to have a degree of tech savviness. Big data and analytics are tools that are just too powerful to ignore in the CFO suite. If you’re not particularly tech savvy, harnessing the power of these tools to the fullest extent will...
Celebrate Earth Day This April 22nd!
This year, what will you do to celebrate Earth Day? The 49th Annual Earth Day is nearly upon us. As always, it’s April 22nd and the perfect day to celebrate this beautiful blue planet we live on. Let’s learn more about what Earth Day is, where it comes from, and...
Tech Education: What Is A Firewall?
Firewalls were developed over thirty years ago and function as the first line of defense for many business networks. This piece of network equipment is a perimeter defense that determines whether packets can move into or out of the network. While the basic concept of...
A Whopping 94% Of Businesses Don’t Leverage The Software They Purchase
Businesses spend a significant amount on their software solutions, but 94 percent of them don’t get the expected value out of them. Many roadblocks stand in the way of bringing new solutions into the office, from a lack of consideration for the end user to choosing...
What Are the Real Business Benefits of Upgrading to Windows 10?
Upgrading software can be a real pain — literally. Users are likely to be reluctant to learn something new, causing additional requests to help desk personnel as users get acquainted with a new operating system. The time required to install upgrades and get up to...
Windows 7 End Of Support Just Around The Corner
If your company is still using the Windows 7 operating on your business computers, it’s time to look for a change. That’s because Microsoft is ending support for this popular and reliable operating system that has been popular with companies for years. On January 14,...
Eliminate Distractions In Your Work Day
Our days are full of distractions, from phones that don’t stop ringing to apps that don’t stop dinging. Each time we pause from one task, it takes us several seconds to a few minutes to get our minds back on track. This may not seem like much of an impact, but it...
Are You Budgeting for Cybersecurity as You Would Other Expenses?
It’s difficult to scan through any news site and not see mention of yet another cybersecurity breach at an organization, and the devastation that can be caused to that business and the community are significant. Maintaining a robust cybersecurity presence is no...
Celebrate World Backup Day on March 31st
When Was Your Last Backup? Data backups are a critical part of protecting the information and files you cannot afford to lose. And yet, many people have bad backup habits – or no backup habits at all. March 31st is World Backup Day – a perfect opportunity for you...
Cybersecurity Basics For Small Businesses
Small businesses are at considerable risk of cyberattack. With fewer staff resources available to maintain and monitor networks and fewer defenses in place, small businesses are an attractive target for hackers and other criminals. The risks of a cyberattack are...
Microsoft Excel Training [Free Online Course]
Microsoft Excel Training Excel is one of the most versatile and most useful programs in the Microsoft Office suite. It’s also one of the trickiest to master without a little help from someone who understands the ins and outs of Excel. Join us for a special...
Windows 7 Support Is Ending
Did you know? Microsoft is ending support for Windows 7 in January 2020. Beginning this April, Microsoft will start displaying pop-ups on all Windows 7 computers alerting the users that their support for Windows 7 will be ending. Don’t be alarmed. Microsoft also...
[VIDEO] What Is The Cloud?
While you hear the term frequently and see the images of puffy whiteness illustrating the concept, you may still be wondering, “What is the cloud?” Despite being a standard technology solution for many years, it’s still a good time to understand the basics of what...
Your Guide To Microsoft’s End Of Support
In an ideal world, you’d never have any technical issues, and you’d never have to call Microsoft technical support. Everything should work perfectly, without bugs, slowdowns, crashes, or corruptions. Of course, technical issues are inevitable, and when you experience...
Review Your Calendar Monthly For Better Perspective
Life is extremely busy with people scheduling every moment of their day while still looking back and wondering where their month has gone. It’s all too easy to find yourself reviewing a 6-month plan only to find that you are seriously off-course. Focusing one day...
Severe Ransomware Attack Hits Global Firm
Norsk Hydro just got hit with a major ransomware attack that took down their entire worldwide network. It happened this morning, Tuesday, March 19, 2019, and we wanted to share this with you. They experienced widespread system outages. This has been such a disaster...
New Threat Advisory: TrickBot (Warnings/Recommendations)
TrickBot is up to its tricks again. Once cyber experts get a handle on it, TrickBot releases new modules that advance its capabilities. Here’s what you need to know to protect your organization from TrickBot. Don’t Get Tricked By TrickBot TrickBot is up to its tricks...
What Is A Business Continuity Plan?
Creating a business continuity plan is one of the most important things a company can do. Business continuity ensures that your business is back up and running after a critical disruption, such as a natural disaster or cyberattack. What Is Business Continuity?...
Happy St. Patrick’s Day This Sunday
March 17th is one of our favorite days of the year – St. Patrick’s Day. For some, it’s a day to celebrate centuries of rich culture and Irish heritage, and for others, an opportunity to have a pint or two with friends. However you’ll be spending this St. Paddy’s,...
What Are The Benefits Of Managed Services To Local Companies
Depending on their scope and impact on your workday, tech issues can take hours to resolve, if not days. In some cases, you may spend far too much time tracking down a problem, only to come up empty-handed in the end. In others, such as security breaches, you may not...
Top New Additions To Microsoft Office 365
Microsoft Office 365 has rolled out an impressive array of new features that business owners will appreciate. These range from handy mobile-to-PC interactions to intuitive, behind-the-scenes IT integrations to keep a business running smoothly. Here are some of the...
Are Hackers Targeting Managed Service Providers?
When you think about it, it makes sense that hackers might target managed services providers (MSPs) — those organizations that are responsible for protecting the data and technology systems for hundreds or even thousands of other organizations. The Department of...
Warning: Foreign Hackers Compromised Citrix Systems
Citrix said the FBI warned them on Wednesday, March 6th that hackers compromised its IT systems and stole “business documents.” Citrix doesn’t know precisely which documents the hackers obtained nor how they got in. It’s suspected that this is a sophisticated cyber...
What Is This Chromium Application That Just Appeared On My Computer?
Have you seen a new application — Chromium — suddenly appear on your computer? It’s likely that if you did not intentionally download it, the app is malware that should be removed immediately. While Chromium is a legitimate product, hackers have been using it to...
Spring Forward This Sunday
Daylight Saving Time for 2019 starts on Sunday, March 10th. I’m sure you know how Daylight Saving Time (DST) works, but did you know not everyone in the US observes this time change? Arizona hasn’t observed DST since 1967, and Hawaii has never used DST. Michigan...
Inside The Anatomy Of The Human Firewall
Each year, around 61% of small businesses become the victims of a malware attack. While many small businesses may think no one would ever come after them because of their size, know that over half of the total global attacks hit small businesses and, for thieves,...
How Do You Measure Your Company’s Cybersecurity Effectiveness?
Many companies are finally taking cybersecurity seriously and have implemented programs to meet their organization’s specific needs. Having a program in place, however, is only the first step. Measuring the effectiveness of a cybersecurity plan is equally important....
What Are Some Common Myths With Managed IT Services?
Managed IT Services is a transaction often required by businesses large and small in order to operate efficiently. It’s unfortunate that some owners and managers misinterpret the scale of services provided by a Managed IT Provider. To some extent, there is a...
Apple Tech Tip: How To Recover A File You Forgot To Save
It happens to the best of us. You’ve invested serious time and effort into a Microsoft Office file for an upcoming presentation. You may even be moments away from finishing your work. Then it happens: your Mac goes down, hard. Maybe the power goes out, or maybe you...
Feeling The Love?
There is a lot to love about the work that you do, and hopefully, your technology is part of that. Loving your IT means having a great relationship not only with the devices, software, and applications you use each day, but with the folks who look after them. If...
What Is Customer Lockbox And Privileged Access Management In Office 365
Microsoft Office 365 is a suite of services that includes Customer Lockbox and Privileged Access Management. Both tools to assist customers in meeting their compliance obligations and maximizing data security and privacy. These tools are currently only available...
Are You Looking For an IT Support Team That Will Help Your Houston Business Stay on Track?
Are You Hunting for Microsoft Certified Professionals That Have Business Savvy? Aspendora has the skills to provide your staff with a safe, stable online working environment while ensuring a front line defense against data loss. Feeling like you’re not leveraging the...
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How To Create A Photo Calendar In Microsoft PowerPoint
What Can You Use Personalized PowerPoint Photo Calendars for? A personalized photo calendar is a great way to provide loved ones with updated family pictures during holidays and birthdays. You can print them out on regular paper or cardstock, or send your projects...
Ransomware Explained
Ransomware. Ransomware. You have heard the word and know it involves a cyberattack. You assume from news reports that it only happens to large companies like Target, Equifax, and Marriott Hotels for example, and that cybercriminals will not want to bother with your...
Your business is unique… and deserves custom IT solutions from Aspendora Technologies!
Why should your business have the same cookie-cutter IT solution as the off-the-rack business down the street?
Get Ahead of I.T. Issues and Cybercrime!
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Tired of clicking through endless pages of tech info or rooting through owner’s manuals to find the answer you need?
Virtualization: Your Business, Simplified
Want to use everything you’ve got – files, data, operating system, applications, personal settings – from anywhere? That’s exactly what virtualization can do for you!
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VCIO service from {company} gives your executives the information they need!
Save Money & Improve Your Communication Capabilities with Hosted VoIP & Hosted PBX Service
Is your Houston area business still using an outdated phone system? Phone service is vital to your business. When your telephone service fails, your business shuts down. That’s why you can’t trust your business communications to the aging infrastructure of landline...
Your Business Faces a Wide-Range of Security Threats, from Email Spam to Hacking Attacks…and Everything in Between.
In fact, cybercrime is becoming more and more sophisticated each day.
About Aspendora Technologies
Howdy! Before I started Aspendora, I handled the computer and network systems at my family’s construction business. During this time, I encountered numerous technology companies promising me the moon and delivering well short. When I started Aspendora, it was to...
How To Add A Contact In Microsoft Outlook
Adding a new name and email address to your list of Microsoft Outlook contacts is pretty simple. There are two different ways you can do it depending on whether you want to add the contact information from an email or just want to create a brand new contact. How to...
Urgent Tech Tip: Disable Facetime On Your iPhone
A major FaceTime bug discovered recently has left Apple device users skittish about yet another privacy concern and forced the tech giant to scramble for a fix for the issue. For users of Macs or iPhones, understanding the FaceTime flaw and knowing how to disable the...
Data Privacy Day: Respecting Privacy, Safeguarding Data, and Enabling Trust
There is no better time than Jan. 28 to turn your attention to the importance of data privacy and all that it entails. During National Data Privacy Day, numerous businesses, nonprofit organizations, government entities, and individuals will come together to spread...
What Are The Top Cybersecurity Predictions For 2019?
Several events in 2018 brought cybersecurity to the forefront of public consciousness, as major sectors– from financial institutions to Facebook– were affected by cybercrime. According to Forbes, 34 percent of US consumers had their personal information compromised in...
Windows 7: Under One Year Until Support Ends
Use Windows 7? Do you love your Windows 7? Will your need or desire to continue to use Windows 7 surpass this year? If so, you should be aware that in just under one year — January 14, 2020, specifically — Windows 7 Extended Support ends for most users. As such, there...
3 Easy Steps To Secure Word Documents With A Password
Do you regularly send sensitive documents via email? If so, you are probably careful to double check that you have included the right recipient; you might even go one step further by adding a read receipt to the email. The next step that you could take when sending...
Happy MacIntosh Computer Day
January 24th is Macintosh Computer Day. On this day we celebrate the innovation, skill and can-do spirit that shaped the future of computing. We recognize the history of Apple. Back in 1984, its creators with Steve Jobs at the helm introduced the first Macintosh...
Quickbooks: Need A Quick Refresher?
Need a quick refresher or a complete introduction to one of the most popular small business accounting packages? Quickbooks is one of the top accounting solutions available to small businesses around the globe. However, many business professionals only use a small...
Which Email Marketing Solution Is The Best? (Online Training)
Considering Working With An Email Marketing Solution To Help Grow Your Business? Email marketing plays a critical role in helping you to reach the right people and expand your client base, share important information with prospects and clients, and promote your...
Master Google Search In Just 28 Minutes
This month’s training on demand focuses on helping you find the most accurate information you need on Google. We’ll leave no stone unturned in this 28-minute online training session. Learn how to find answers to your queries and questions right through to advanced...
October’s Featured Training: The ABCs Of Cyber Security
October Is Cyber Security Awareness Month Tune In At Any Time To Watch Our 15 Minute On-Demand Training Cyber Criminals Have A 6 Month Head Start. Is Your Business Protected? Find Out. Tune Into Our October Free Online Training By Clicking Here. Every 39 seconds, a...
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10 Amazing Benefits To Outsourcing Your Help Desk
With organizations working increasingly advanced technology into most aspects of their daily operation, it only follows that employees and customers may occasionally need help using those technologies and fixing problems they encounter. Help desks have emerged as the...
Happy Martin Luther King Jr. Day
Remembered mostly for his “I Have a Dream” speech, Martin Luther King Jr. was a man who fought to end segregation in this country. On this day, we remember someone who devoted their life to achieving racial equality. Martin Luther King Jr. was born in Georgia in 1929....
FBI Warns Businesses Of Cyber Attack From China
Who Has Been Impacted by Chinese Cyber Attacks? At the beginning of the year, the FBI warned businesses to protect themselves from cyber attacks by foreign entities, saying activity has spiked in the past 18 months. Hewlett Packard and IBM are among the businesses...
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How To Add A Column From an Example In Microsoft Excel
Microsoft Excel has been around for ages. However, did you know that there are a whole host of functionality features to simplify your workflow and help you save time? One of the most commonly used tools is the Add Column from Example option. Here’s what you need to...
9 New Game-Changing Additions To Microsoft Office 365
Microsoft recently announced several new updates to Office 365. These updates and additions will help organizations who want to streamline efficiencies and remain compliant with new regulations across numerous industries. The nine key additions and updates to Office...
SCAM ALERT: Google Play Gift Cards
If there’s a will there’s a way when it comes to scammers, especially with gift cards. Everyone loves gift cards. Consumers love how easy it is to purchase gift cards, use gift cards and even give gift cards. It’s as simple as buying a card at a brick and mortar store...
World Braille Day
On January 4th, 1809, Louis Braille was born. Louis Braille was a child who lost his vision in an incident involving a sharp tool at the age of 3. During his early life, Louis had an interest in “night writing”, a military code used by the French Army in the 1800s....
What Are The Top Cybersecurity Predictions For 2019?
There was something of a cultural shift in the technology sector during 2018 that will undoubtedly impact 2019. Up until last year, cybersecurity issues seemed to predominately plague significant corporations and organizations. The Democratic National Committee hack...
Should Your Business Upgrade It’s Website To WordPress 5.0.2
Only a few short weeks ago, we wrote about the introduction of WordPress 5.0 in early December and discussed whether or not your company should upgrade now, never or at a later date. Our recommendation was to wait until some of the bugs had been worked out of the...
Are Bitcoin Bomb Threats A Serious Security Threat?
Users around the world have been receiving bitcoin extortion emails for a long time, one of the most notorious being a “sextortion” threat to show a computer-eye view of you watching adult videos to the world. The latest threat is more alarming: the sender claims to...
Have You Made Up Your Mind Regarding Your 2019 Technology Plan?
December 31st is Make Up Your Mind Day As New Year’s Eve approaches, it’s time to remember its other name: Make Up Your Mind Day. As the last day of the business year for most companies, it’s also a vital point for putting your plans for the next year into action....
How To Make Your Presentations Rock With Live Captions & Subtitles in PowerPoint
PowerPoint is regaining a much-needed edge in the world of business presentations. Microsoft recently announced some new exciting and easy to use features that will improve presentation design for those who subscribe to Office 365 and who have PowerPoint 2016 or...
Why Business Must Have A Security Focused IT Consulting Company
When you are choosing the best IT consulting for your business, it is critical that you find a company that is extremely focused on all of the elements of security that can be a threat. Many of the best IT consulting companies go the extra mile for their clients by...
10 Important Tips For Meeting Accessibility Standards With Email
When you launch an email campaign, you want your message to be read and understood by as many people as possible, and one way to do that is by making your emails accessible to people with disabilities. Those with visual, cognitive, auditory, or mobility impairments...
How To Use @Mentions In Microsoft Office
You have a lot going on during the business day and beyond, so any short-cut that adds productivity and efficiency to your day is a nice welcome. Microsoft recently updated its Word, Excel, and PowerPoint programs with a nifty even if simple tool: the @mention. You...
Happy Wright Brothers Day – December 17
On December 17, 1903, Orville and Wilbur Wright made the first successful flight in a mechanically propelled airplane. To celebrate the accomplishment and commemorate the achievements of the brave brothers, December 17 became Wright Brothers Day by a 1959 Presidential...
6.8M Facebook Users Hit By New Photo Bug
Facebook has just announced that a Photo API bug gave app developers access to user photos outside of the scope intended for 5.6 million users. This includes granting apps access to Facebook Stories, Marketplace photos, and photos that were uploaded but not shared....
Sextortion Scam Pretending To Come From Your Hacked Email Account
A recent sextortion scheme highlights the vulnerability users face when their data is stolen and used against them. The widespread threat made it seem as though a hacker had compromising video of a victim taken while visiting adult pornographic websites. The scammers...
Cape Cod Community College Hit With $800,000 Phishing Attack
Hackers Know How to Steal Money Anonymously In West Barnstable, Massachusetts, Cape Cod Community College recently fell victim to a phishing scam that resulted in the school losing more than $800,000. The money was taken out of the school’s bank accounts. While this...
Happy National App Day: December 11th
Even though the word App is relatively new, it has become popular in everyday terminology as its uses have changed lives in the modern world. Almost all mobile phones are now smartphones, so even those individuals who were apprehensive about using new technology now...
A Quick Guide For Buying A New Home Computer
Looking for a new computer for your home office? Year-end sales and tax returns often lead to boosted sales in computers. But purchasing a new computer can feel overwhelming. The technology changes quickly and the jargon can be confusing. Here is an explanation of...
Important FBI/DHS Warning: Update On FBI and DHS Warning: SamSam Ransomware
The Department of Homeland Security and the Federal Bureau of Investigation issued a critical alert Dec. 3, warning users about SamSam ransomware and providing details on what system vulnerabilities permit the pernicious product to be deployed. According to the alert,...
FTC Issues Warning After Marriott Data Breach
In late 2018, the Federal Trade Commission (FTC) issued a stark warning about a massive data breach at a Marriott chain that exposed the records of 500 million people. The latest major corporate breach reinforces the need for companies to invest in multilayered...
Threat Advisory: SamSam Ransomware
SamSam Ransomware is becoming a massive problem for multiple industries across the United States. In fact, the problem is so big that The Department of Homeland Security, (DHS), National Cybersecurity and Communications Integration Center, (NCCIC), and the Federal...
What Are The Top 5 New Features In MacOS Mojave?
In late September, Apple released the latest version of its Macintosh operating system—MacOS 10.14. Known as Mojave, the update includes a variety of useful tools designed to delight casual and fanatic Apple users alike. Here are the top five new features to look for...